Voices of young people are key to define the future direction of the partnership between Africa and Europe.
One efficient way to ensure youth participation is through U-Report, a mobile engagement platform designed to gather young people’s voices and address issues concerning them.
U-Report has two primary assets:
- it is a powerful real-time data collection platform and
- it is a powerful communication tool. U-Report is run in collaboration with both government and civil society partners
Today, the U-Report is active 76 countries worldwide, with 12.8 million U-Reporters all over the world, and works with Facebook Messenger, Viber, Telegram, and Whatsapp.
In 2020, UNICEF, the European Union and the African Union have joined forces to empower young people, so their voices are heard as the partnership between Africa and Europe is redefined. Through four digital polls launched on U-Report, young people aged between 14 and 35 years old on both continents had the opportunity to share their opinion on key issues concerning them and raise their voice.
The chosen topics were:
- green transition, including climate change and protection of the environment;
- digital transformation;
- sustainable economic growth, including investments, business climate, trade, job creation, education and skills;
- governance, peace and security.
Over 450,000 young voices from Europe, Africa and the diaspora, provided policymakers with key insights to shape their future and that of their communities, contributing to define the future partnership priorities between the EU and Africa.
#YourVoiceYourFuture CAMPAIGN & REPORT
In order to better connect youth in Europe and Africa, as well as raise awareness and engagement around the joint U-Report initiative, a social/digital media campaign was launched between July and September 2020, which resulted in the solid participation of over 450,000 young people across the two continents. The campaign consisted of multiple activations on social media platforms (Twitter, Facebook, Instagram, Whatsapp, etc.), launching the U-Report polls and asking young audiences to join.
The full results of the report are now published as a digital report "#YourVoiceYourFuture - Turning challenges into solutions".
Find out more about what young people aspire to in the report: