PARTNER'S POLL
Are you aware of a radio programme called ‘Madubi’?
5 questions polled on this topic
12% response rate
19,097 responded out of 155,216 polled
Dec 6. 2017
Are you aware of a radio programme called ‘Madubi’?
Dec 6. 2017
Have you ever listened to ‘Madubi’?
Dec 6. 2017
When was the last time you listened to ‘Madubi’?
Dec 6. 2017
For how long have you been listening to ‘Madubi’?
Dec 6. 2017
Could you please tell me the platform(s) on which you listened to ‘Madubi’ within the past 2 months?

POLL RESULTS

DEC 6. 2017
Are you aware of a radio programme called ‘Madubi’?
19,097 responded out of 155,216 polled
Female
17%
Don't know
 
Don't know
74%
No
 
No
9%
Yes
 
Yes

Male
18%
Don't know
 
Don't know
70%
No
 
No
12%
Yes
 
Yes
0-14
0%
yes
 
yes
0%
don't know
 
don't know
0%
no
 
no

15-19
15%
yes
 
yes
18%
don't know
 
don't know
68%
no
 
no

20-24
11%
yes
 
yes
17%
don't know
 
don't know
72%
no
 
no

25-30
9%
yes
 
yes
17%
don't know
 
don't know
73%
no
 
no

31-34
11%
yes
 
yes
17%
don't know
 
don't know
71%
no
 
no

35+
12%
yes
 
yes
18%
don't know
 
don't know
70%
no
 
no
17%
Don't know
 
Don't know
72%
No
 
No
11%
Yes
 
Yes
DEC 6. 2017
Have you ever listened to ‘Madubi’?
21,849 responded out of 151,498 polled
Female
9%
Don't know
 
Don't know
82%
No
 
No
8%
Yes
 
Yes

Male
11%
Don't know
 
Don't know
78%
No
 
No
11%
Yes
 
Yes
0-14
0%
yes
 
yes
0%
don't know
 
don't know
0%
no
 
no

15-19
14%
yes
 
yes
9%
don't know
 
don't know
77%
no
 
no

20-24
11%
yes
 
yes
10%
don't know
 
don't know
79%
no
 
no

25-30
8%
yes
 
yes
11%
don't know
 
don't know
81%
no
 
no

31-34
10%
yes
 
yes
12%
don't know
 
don't know
79%
no
 
no

35+
11%
yes
 
yes
11%
don't know
 
don't know
78%
no
 
no
11%
Don't know
 
Don't know
80%
No
 
No
10%
Yes
 
Yes
DEC 6. 2017
When was the last time you listened to ‘Madubi’?
1,756 responded out of 2,124 polled
Female
9%
Don't know
 
Don't know
10%
Never
 
Never
9%
More than a year ago
 
More than a year ago
16%
Within the last 12 months
 
Within the last 12 months
18%
Within the last month
 
Within the last month
15%
Within the last week
 
Within the last week
11%
Yesterday
 
Yesterday
13%
Today
 
Today

Male
7%
Don't know
 
Don't know
9%
Never
 
Never
7%
More than a year ago
 
More than a year ago
14%
Within the last 12 months
 
Within the last 12 months
16%
Within the last month
 
Within the last month
18%
Within the last week
 
Within the last week
11%
Yesterday
 
Yesterday
18%
Today
 
Today
0-14
0%
within the last week
 
within the last week
0%
within the last 12 months
 
within the last 12 months
0%
never
 
never
0%
yesterday
 
yesterday
0%
more than a year ago
 
more than a year ago
0%
within the last month
 
within the last month
0%
don't know
 
don't know
0%
today
 
today

15-19
10%
within the last week
 
within the last week
11%
within the last 12 months
 
within the last 12 months
9%
never
 
never
13%
yesterday
 
yesterday
7%
more than a year ago
 
more than a year ago
19%
within the last month
 
within the last month
7%
don't know
 
don't know
25%
today
 
today

20-24
16%
within the last week
 
within the last week
13%
within the last 12 months
 
within the last 12 months
9%
never
 
never
11%
yesterday
 
yesterday
6%
more than a year ago
 
more than a year ago
18%
within the last month
 
within the last month
6%
don't know
 
don't know
20%
today
 
today

25-30
15%
within the last week
 
within the last week
16%
within the last 12 months
 
within the last 12 months
12%
never
 
never
10%
yesterday
 
yesterday
9%
more than a year ago
 
more than a year ago
16%
within the last month
 
within the last month
7%
don't know
 
don't know
15%
today
 
today

31-34
20%
within the last week
 
within the last week
20%
within the last 12 months
 
within the last 12 months
6%
never
 
never
10%
yesterday
 
yesterday
6%
more than a year ago
 
more than a year ago
16%
within the last month
 
within the last month
10%
don't know
 
don't know
14%
today
 
today

35+
20%
within the last week
 
within the last week
16%
within the last 12 months
 
within the last 12 months
8%
never
 
never
12%
yesterday
 
yesterday
7%
more than a year ago
 
more than a year ago
18%
within the last month
 
within the last month
7%
don't know
 
don't know
12%
today
 
today
8%
Don't know
 
Don't know
9%
Never
 
Never
8%
More than a year ago
 
More than a year ago
15%
Within the last 12 months
 
Within the last 12 months
17%
Within the last month
 
Within the last month
17%
Within the last week
 
Within the last week
10%
Yesterday
 
Yesterday
16%
Today
 
Today
DEC 6. 2017
For how long have you been listening to ‘Madubi’?
1,299 responded out of 1,459 polled
Female
9%
Don't know
 
Don't know
6%
More than 3 years
 
More than 3 years
2%
2 to 3 years
 
2 to 3 years
9%
1 to 2 years
 
1 to 2 years
10%
6 months to 1 year
 
6 months to 1 year
12%
More than 2 months, up to 6 months
 
More than 2 months, up to 6 months
19%
1 to 2 months
 
1 to 2 months
33%
Less than 1 month
 
Less than 1 month

Male
6%
Don't know
 
Don't know
4%
More than 3 years
 
More than 3 years
3%
2 to 3 years
 
2 to 3 years
7%
1 to 2 years
 
1 to 2 years
11%
6 months to 1 year
 
6 months to 1 year
12%
More than 2 months, up to 6 months
 
More than 2 months, up to 6 months
21%
1 to 2 months
 
1 to 2 months
35%
Less than 1 month
 
Less than 1 month
0-14
0%
more than 3 years
 
more than 3 years
0%
1 to 2 months
 
1 to 2 months
0%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
0%
6 months to 1 year
 
6 months to 1 year
0%
2 to 3 years
 
2 to 3 years
0%
1 to 2 years
 
1 to 2 years
0%
don't know
 
don't know
0%
less than 1 month
 
less than 1 month

15-19
7%
more than 3 years
 
more than 3 years
23%
1 to 2 months
 
1 to 2 months
8%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
8%
6 months to 1 year
 
6 months to 1 year
3%
2 to 3 years
 
2 to 3 years
6%
1 to 2 years
 
1 to 2 years
9%
don't know
 
don't know
35%
less than 1 month
 
less than 1 month

20-24
4%
more than 3 years
 
more than 3 years
23%
1 to 2 months
 
1 to 2 months
9%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
9%
6 months to 1 year
 
6 months to 1 year
3%
2 to 3 years
 
2 to 3 years
6%
1 to 2 years
 
1 to 2 years
5%
don't know
 
don't know
41%
less than 1 month
 
less than 1 month

25-30
5%
more than 3 years
 
more than 3 years
21%
1 to 2 months
 
1 to 2 months
12%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
11%
6 months to 1 year
 
6 months to 1 year
4%
2 to 3 years
 
2 to 3 years
8%
1 to 2 years
 
1 to 2 years
5%
don't know
 
don't know
33%
less than 1 month
 
less than 1 month

31-34
4%
more than 3 years
 
more than 3 years
18%
1 to 2 months
 
1 to 2 months
22%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
10%
6 months to 1 year
 
6 months to 1 year
3%
2 to 3 years
 
2 to 3 years
13%
1 to 2 years
 
1 to 2 years
11%
don't know
 
don't know
19%
less than 1 month
 
less than 1 month

35+
3%
more than 3 years
 
more than 3 years
16%
1 to 2 months
 
1 to 2 months
15%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
12%
6 months to 1 year
 
6 months to 1 year
4%
2 to 3 years
 
2 to 3 years
11%
1 to 2 years
 
1 to 2 years
10%
don't know
 
don't know
28%
less than 1 month
 
less than 1 month
7%
Don't know
 
Don't know
5%
More than 3 years
 
More than 3 years
3%
2 to 3 years
 
2 to 3 years
8%
1 to 2 years
 
1 to 2 years
11%
6 months to 1 year
 
6 months to 1 year
12%
More than 2 months, up to 6 months
 
More than 2 months, up to 6 months
21%
1 to 2 months
 
1 to 2 months
33%
Less than 1 month
 
Less than 1 month
DEC 6. 2017
Could you please tell me the platform(s) on which you listened to ‘Madubi’ within the past 2 months?
1,181 responded out of 1,299 polled
Female
4%
Don't know
 
Don't know
8%
Can't remember
 
Can't remember
7%
Others
 
Others
57%
Radio Station
 
Radio Station
13%
Facebook
 
Facebook
11%
Audio boom
 
Audio boom

Male
3%
Don't know
 
Don't know
8%
Can't remember
 
Can't remember
5%
Others
 
Others
54%
Radio Station
 
Radio Station
17%
Facebook
 
Facebook
13%
Audio boom
 
Audio boom
0-14
0%
radio station
 
radio station
0%
audio boom
 
audio boom
0%
facebook
 
facebook
0%
others
 
others
0%
can't remember
 
can't remember
0%
don't know
 
don't know

15-19
44%
radio station
 
radio station
20%
audio boom
 
audio boom
16%
facebook
 
facebook
8%
others
 
others
8%
can't remember
 
can't remember
5%
don't know
 
don't know

20-24
54%
radio station
 
radio station
11%
audio boom
 
audio boom
21%
facebook
 
facebook
4%
others
 
others
6%
can't remember
 
can't remember
4%
don't know
 
don't know

25-30
56%
radio station
 
radio station
15%
audio boom
 
audio boom
12%
facebook
 
facebook
6%
others
 
others
8%
can't remember
 
can't remember
3%
don't know
 
don't know

31-34
66%
radio station
 
radio station
12%
audio boom
 
audio boom
13%
facebook
 
facebook
2%
others
 
others
5%
can't remember
 
can't remember
1%
don't know
 
don't know

35+
59%
radio station
 
radio station
10%
audio boom
 
audio boom
13%
facebook
 
facebook
9%
others
 
others
8%
can't remember
 
can't remember
2%
don't know
 
don't know
3%
Don't know
 
Don't know
8%
Can't remember
 
Can't remember
6%
Others
 
Others
56%
Radio Station
 
Radio Station
15%
Facebook
 
Facebook
12%
Audio boom
 
Audio boom

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