PARTNER'S POLL
Are you aware of a radio programme called ‘Madubi’?
5 questions polled on this topic
12% response rate
19,097 responded out of 155,216 polled
Dec 6. 2017
Are you aware of a radio programme called ‘Madubi’?
Dec 6. 2017
Have you ever listened to ‘Madubi’?
Dec 6. 2017
When was the last time you listened to ‘Madubi’?
Dec 6. 2017
For how long have you been listening to ‘Madubi’?
Dec 6. 2017
Could you please tell me the platform(s) on which you listened to ‘Madubi’ within the past 2 months?

POLL RESULTS

DEC 6. 2017
Are you aware of a radio programme called ‘Madubi’?
19,097 responded out of 155,216 polled
Female
17%
Don't know
 
Don't know
74%
No
 
No
9%
Yes
 
Yes

Male
18%
Don't know
 
Don't know
70%
No
 
No
12%
Yes
 
Yes
0-14
0%
don't know
 
don't know
0%
no
 
no
0%
yes
 
yes

15-19
18%
don't know
 
don't know
68%
no
 
no
15%
yes
 
yes

20-24
17%
don't know
 
don't know
72%
no
 
no
11%
yes
 
yes

25-30
17%
don't know
 
don't know
73%
no
 
no
9%
yes
 
yes

31-34
17%
don't know
 
don't know
71%
no
 
no
11%
yes
 
yes

35+
18%
don't know
 
don't know
70%
no
 
no
12%
yes
 
yes
17%
Don't know
 
Don't know
72%
No
 
No
11%
Yes
 
Yes
DEC 6. 2017
Have you ever listened to ‘Madubi’?
21,849 responded out of 151,498 polled
Female
9%
Don't know
 
Don't know
82%
No
 
No
8%
Yes
 
Yes

Male
11%
Don't know
 
Don't know
78%
No
 
No
11%
Yes
 
Yes
0-14
0%
don't know
 
don't know
0%
no
 
no
0%
yes
 
yes

15-19
9%
don't know
 
don't know
77%
no
 
no
14%
yes
 
yes

20-24
10%
don't know
 
don't know
79%
no
 
no
11%
yes
 
yes

25-30
11%
don't know
 
don't know
81%
no
 
no
8%
yes
 
yes

31-34
12%
don't know
 
don't know
79%
no
 
no
10%
yes
 
yes

35+
11%
don't know
 
don't know
78%
no
 
no
11%
yes
 
yes
11%
Don't know
 
Don't know
80%
No
 
No
10%
Yes
 
Yes
DEC 6. 2017
When was the last time you listened to ‘Madubi’?
1,756 responded out of 2,124 polled
Female
9%
Don't know
 
Don't know
10%
Never
 
Never
9%
More than a year ago
 
More than a year ago
16%
Within the last 12 months
 
Within the last 12 months
18%
Within the last month
 
Within the last month
15%
Within the last week
 
Within the last week
11%
Yesterday
 
Yesterday
13%
Today
 
Today

Male
7%
Don't know
 
Don't know
9%
Never
 
Never
7%
More than a year ago
 
More than a year ago
14%
Within the last 12 months
 
Within the last 12 months
16%
Within the last month
 
Within the last month
18%
Within the last week
 
Within the last week
11%
Yesterday
 
Yesterday
18%
Today
 
Today
0-14
0%
don't know
 
don't know
0%
never
 
never
0%
more than a year ago
 
more than a year ago
0%
within the last 12 months
 
within the last 12 months
0%
within the last month
 
within the last month
0%
within the last week
 
within the last week
0%
yesterday
 
yesterday
0%
today
 
today

15-19
7%
don't know
 
don't know
9%
never
 
never
7%
more than a year ago
 
more than a year ago
11%
within the last 12 months
 
within the last 12 months
19%
within the last month
 
within the last month
10%
within the last week
 
within the last week
13%
yesterday
 
yesterday
25%
today
 
today

20-24
6%
don't know
 
don't know
9%
never
 
never
6%
more than a year ago
 
more than a year ago
13%
within the last 12 months
 
within the last 12 months
18%
within the last month
 
within the last month
16%
within the last week
 
within the last week
11%
yesterday
 
yesterday
20%
today
 
today

25-30
7%
don't know
 
don't know
12%
never
 
never
9%
more than a year ago
 
more than a year ago
16%
within the last 12 months
 
within the last 12 months
16%
within the last month
 
within the last month
15%
within the last week
 
within the last week
10%
yesterday
 
yesterday
15%
today
 
today

31-34
10%
don't know
 
don't know
6%
never
 
never
6%
more than a year ago
 
more than a year ago
20%
within the last 12 months
 
within the last 12 months
16%
within the last month
 
within the last month
20%
within the last week
 
within the last week
10%
yesterday
 
yesterday
14%
today
 
today

35+
7%
don't know
 
don't know
8%
never
 
never
7%
more than a year ago
 
more than a year ago
16%
within the last 12 months
 
within the last 12 months
18%
within the last month
 
within the last month
20%
within the last week
 
within the last week
12%
yesterday
 
yesterday
12%
today
 
today
8%
Don't know
 
Don't know
9%
Never
 
Never
8%
More than a year ago
 
More than a year ago
15%
Within the last 12 months
 
Within the last 12 months
17%
Within the last month
 
Within the last month
17%
Within the last week
 
Within the last week
10%
Yesterday
 
Yesterday
16%
Today
 
Today
DEC 6. 2017
For how long have you been listening to ‘Madubi’?
1,299 responded out of 1,459 polled
Female
9%
Don't know
 
Don't know
6%
More than 3 years
 
More than 3 years
2%
2 to 3 years
 
2 to 3 years
9%
1 to 2 years
 
1 to 2 years
10%
6 months to 1 year
 
6 months to 1 year
12%
More than 2 months, up to 6 months
 
More than 2 months, up to 6 months
19%
1 to 2 months
 
1 to 2 months
33%
Less than 1 month
 
Less than 1 month

Male
6%
Don't know
 
Don't know
4%
More than 3 years
 
More than 3 years
3%
2 to 3 years
 
2 to 3 years
7%
1 to 2 years
 
1 to 2 years
11%
6 months to 1 year
 
6 months to 1 year
12%
More than 2 months, up to 6 months
 
More than 2 months, up to 6 months
21%
1 to 2 months
 
1 to 2 months
35%
Less than 1 month
 
Less than 1 month
0-14
0%
don't know
 
don't know
0%
more than 3 years
 
more than 3 years
0%
2 to 3 years
 
2 to 3 years
0%
1 to 2 years
 
1 to 2 years
0%
6 months to 1 year
 
6 months to 1 year
0%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
0%
1 to 2 months
 
1 to 2 months
0%
less than 1 month
 
less than 1 month

15-19
9%
don't know
 
don't know
7%
more than 3 years
 
more than 3 years
3%
2 to 3 years
 
2 to 3 years
6%
1 to 2 years
 
1 to 2 years
8%
6 months to 1 year
 
6 months to 1 year
8%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
23%
1 to 2 months
 
1 to 2 months
35%
less than 1 month
 
less than 1 month

20-24
5%
don't know
 
don't know
4%
more than 3 years
 
more than 3 years
3%
2 to 3 years
 
2 to 3 years
6%
1 to 2 years
 
1 to 2 years
9%
6 months to 1 year
 
6 months to 1 year
9%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
23%
1 to 2 months
 
1 to 2 months
41%
less than 1 month
 
less than 1 month

25-30
5%
don't know
 
don't know
5%
more than 3 years
 
more than 3 years
4%
2 to 3 years
 
2 to 3 years
8%
1 to 2 years
 
1 to 2 years
11%
6 months to 1 year
 
6 months to 1 year
12%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
21%
1 to 2 months
 
1 to 2 months
33%
less than 1 month
 
less than 1 month

31-34
11%
don't know
 
don't know
4%
more than 3 years
 
more than 3 years
3%
2 to 3 years
 
2 to 3 years
13%
1 to 2 years
 
1 to 2 years
10%
6 months to 1 year
 
6 months to 1 year
22%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
18%
1 to 2 months
 
1 to 2 months
19%
less than 1 month
 
less than 1 month

35+
10%
don't know
 
don't know
3%
more than 3 years
 
more than 3 years
4%
2 to 3 years
 
2 to 3 years
11%
1 to 2 years
 
1 to 2 years
12%
6 months to 1 year
 
6 months to 1 year
15%
more than 2 months, up to 6 months
 
more than 2 months, up to 6 months
16%
1 to 2 months
 
1 to 2 months
28%
less than 1 month
 
less than 1 month
7%
Don't know
 
Don't know
5%
More than 3 years
 
More than 3 years
3%
2 to 3 years
 
2 to 3 years
8%
1 to 2 years
 
1 to 2 years
11%
6 months to 1 year
 
6 months to 1 year
12%
More than 2 months, up to 6 months
 
More than 2 months, up to 6 months
21%
1 to 2 months
 
1 to 2 months
33%
Less than 1 month
 
Less than 1 month
DEC 6. 2017
Could you please tell me the platform(s) on which you listened to ‘Madubi’ within the past 2 months?
1,181 responded out of 1,299 polled
Female
4%
Don't know
 
Don't know
8%
Can't remember
 
Can't remember
7%
Others
 
Others
57%
Radio Station
 
Radio Station
12%
Facebook
 
Facebook
11%
Audio boom
 
Audio boom

Male
3%
Don't know
 
Don't know
8%
Can't remember
 
Can't remember
5%
Others
 
Others
54%
Radio Station
 
Radio Station
17%
Facebook
 
Facebook
13%
Audio boom
 
Audio boom
0-14
0%
don't know
 
don't know
0%
can't remember
 
can't remember
0%
others
 
others
0%
radio station
 
radio station
0%
facebook
 
facebook
0%
audio boom
 
audio boom

15-19
5%
don't know
 
don't know
8%
can't remember
 
can't remember
8%
others
 
others
44%
radio station
 
radio station
16%
facebook
 
facebook
20%
audio boom
 
audio boom

20-24
4%
don't know
 
don't know
6%
can't remember
 
can't remember
4%
others
 
others
54%
radio station
 
radio station
21%
facebook
 
facebook
11%
audio boom
 
audio boom

25-30
3%
don't know
 
don't know
8%
can't remember
 
can't remember
6%
others
 
others
56%
radio station
 
radio station
12%
facebook
 
facebook
15%
audio boom
 
audio boom

31-34
1%
don't know
 
don't know
5%
can't remember
 
can't remember
2%
others
 
others
66%
radio station
 
radio station
13%
facebook
 
facebook
12%
audio boom
 
audio boom

35+
2%
don't know
 
don't know
8%
can't remember
 
can't remember
9%
others
 
others
59%
radio station
 
radio station
13%
facebook
 
facebook
10%
audio boom
 
audio boom
3%
Don't know
 
Don't know
8%
Can't remember
 
Can't remember
6%
Others
 
Others
56%
Radio Station
 
Radio Station
15%
Facebook
 
Facebook
12%
Audio boom
 
Audio boom

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